Experience: Arizona State University, Tempe
Provost's Communications Group
July 2007 - August 2012
Strategic marketing and communications in support of the ASU mission and brand. The first three years of this position our team focused on high-level, campus-wide initiatives as the Provost’s Communications Group, the last two years shifted focus to enrollment management.
Enrollment Management
Extensive experience creating communication plans and campaigns following ASU brand guidelines our team helped to create and implement ASU-wide.
Managed multiple, complex Web and print projects for a variety of academic units and student programs (listed in "Web" section below).
Management and production at multiple levels of projects to include writing and editing, art direction, graphic and Web design to improve student experience at all touch points: in-person, phone contact, print and electronic communications, social media and overall online presence.
The My Future site integrates data and information across multiple units for a unique user experience.
Provost's Communications Group
Managed multiple, complex Web and print projects for a variety of academic units and student programs (listed in "Web" section below).
Established and maintained great working relationships with deans, department heads, faculty, staff and students.
Developed and implemented Web standards for colleges to maintain consistency between sites and to complement ASU brand identity.
Conducted assessment and evaluation of Web effectiveness utilizing industry best practices.
Skillful in Web architecture, I created user-centered navigation and content for complex websites.
Site designs included pushing the edge with technology, interactivity and application development.
Streamlined sites to utilize centralized resources for reduction in duplicating effort at the unit level and ASU-wide.
Degree search information integrates O*NET data on career opportunities and outlook.
My ASU
Our team, in collaboration with the University Technology Office, received the 2011 President's Award for Innovation for our work on My ASU, ASU's portal site for students, staff and faculty.
Created content and designs for announcements, promotional ads and college box spaces of the main landing page.
Managed all projects related to the continuous improvement of the Finances section of My ASU to clarify content, simplify processes and communicate change. This included creating project scope and timelines, communicating to all team members and stakeholders, building business rules for how new features would function, creating content and overseeing the design process, testing and troubleshooting.
Web: College of Technology & Innovation | College of Liberal Arts & Sciences | Biomedicine@ASU (now CHs) | Academic Success | Summer Sessions | Math Central | Registration | School of Letters & Sciences | Transfer ASU | Transfer Partnerships | University College
Student Financial Assistance
April 2004 - July 2007
Marketing and communications for the financial aid and scholarships office.
Managed all marketing and communications activities to include print and electronic media.
Determined appropriate media to reach audiences: websites, email, publications, press releases and other communication outlets.
Managed marketing and communications projects from inception to completion to include budget preparation, compiling information and data, writing, editing and designing.
Developed and designed marketing materials and strategies reviewing all systems and processes for optimum student experience.
Developed and managed design standards for all print and electronic communication materials.
Photographed events, people and places as needed for publications and the website.